I designed this EDM as part of AndMine’s brief to optimise digital strategy for the 21st Century, Financial Education Summit (FES) featuring Sir Richard Branson.
The EDM needed to be used to send out multiple newsletters about FES. I designed it under art direction of AndMine as a template to be built into an EDM software that uses WYSIWYG. It needed to have a few designed segments that when easily updated with new images and text could create the different looks FES was looking for. I designed the segments so that a few main ones could easily be edited for use in any EDM, as well as a few specific individual segments that could be added if necessary depending on which EDM was being sent out.
See full EDM here